PRODUCT RESEARCH
Drama Crush
This research note is kept separate from the app profile so the main page stays focused on ranking data.
One-line positioning
Drama Crush is a free short-drama app by Guangzhou Yiyi Network Technology (developer accounts YiSpark / Yiyi Network), featuring 3-5 minute vertical episodes viewable free with ads. It launched on Google Play in June 2025 and on iOS in May 2026, with Android installs estimated above 400K as of July 2026, placing it in the long tail of the free IAA short-drama segment. The operator is confirmed by first-hand store and website records, while the exact Chinese registered name is still under verification.
Product & company
Store and official-website records directly identify Guangzhou Yiyi Network Technology Co., Ltd. as the operator: it is the iOS sellerName, while the Android developer account is YiSpark and the iOS developer account is Yiyi Network, both sharing the yispark.com website and the admin@yispark.com email. The official site describes a small boutique app studio at 302, 46 Tongchuanghui West 6th Street, Haizhu District, Guangzhou. The exact Chinese registered name has not yet been verified in public registry records, and similarly named registered companies do not match this address.
Business model & format
Free with IAA: users unlock episodes free by watching ads. Third-party trackers detected ad networks including AppLovin, Pangle and AdMob, estimating 0% IAP and 100% ad revenue, below $10K per month. The privacy policy mentions subscription and top-up features, but no active in-app purchases have been detected in the store listing.
Growth & market
Launched on Android in June 2025, installs were estimated above 400K by July 2026 with about 41K added per week, growing faster than the category average; AppBrain's Indonesia free entertainment chart counts about 620K installs. The iOS version went live in May 2026 with a roughly 4.5-star rating. Core markets include emerging markets such as Indonesia; growth relies on paid acquisition tracked by attribution SDKs like AppsFlyer, with very low revenue per download.
Risks & watchpoints
The operator is confirmed by first-hand store and website records, but the exact Chinese registered name is not yet verified in public registries; the privacy policy does not disclose a legal entity name, a compliance-disclosure gap; the data-safety page and the privacy policy give inconsistent descriptions. Content is largely translated titles, posing copyright-compliance risks; a pure IAA model with small revenue and heavy reliance on user acquisition.