PRODUCT RESEARCH
FeelShorts
This research note is kept separate from the app profile so the main page stays focused on ranking data.
One-line positioning
FeelShorts is a free vertical short-drama app launched in April 2026 for global markets, offering romance and emotional short dramas, mini series and web series unlocked free by watching ads, with no in-app purchases or subscriptions, supporting about 47 languages. Google Play lists the Android developer account as OEG STUDY ABROAD LIMITED, a name closely resembling a Thai education company with unrelated business, and public records do not confirm the actual operating entity.
Product & company
Google Play lists the developer as OEG STUDY ABROAD LIMITED, whose account also publishes map, caller-ID and selfie-camera tools, indicating a multi-app portfolio approach. A Thai registry-information site lists an education company named OEG STUDY ABROAD LTD. (registration number 0205533000796, educational-support industry) closely resembling the developer name, but its business is unrelated and the site is not an official registry, so the two are not confirmed to be the same entity. The developer website oegstudy.pro is under construction with a third-party credit line, and the actual operating company is not confirmed by public registry records.
Business model & format
Free with IAA (in-app advertising): users unlock all episodes free by watching ads, with no in-app purchases or subscriptions. Third-party app data platforms estimate revenue is 100% advertising (0% IAP) with monthly revenue above $50K, indicating low revenue per user and heavy reliance on paid acquisition volume.
Growth & market
First released on April 5, 2026, FeelShorts reached roughly 2.9 million cumulative downloads in about three months, with about 1.7 million in the last 4 weeks, showing explosive growth; MAU is estimated at about 750K. It ranked 45th on the Indonesia Google Play top-free Entertainment chart, with emerging markets in Southeast Asia as primary growth areas. It is Android-only with no iOS version found. User acquisition relies on ad buying; SDK scans detected Volcengine, Mintegral, Google, Facebook and VK ad networks plus Adjust attribution.
Risks & watchpoints
Corporate ownership is not closed: the developer name closely resembles a Thai education company with unrelated business, no registry evidence confirms they are the same entity, and the actual operator cannot be confirmed. There is no iOS version and no accessible privacy policy, raising compliance and trust concerns. Content appears to be a mass-translated drama library with copyright-compliance risks; revenue is 100% advertising with 0% IAP, so growth depends on user-acquisition ROI. Google Play negative reviews focus on excessive ads, inaccessible episodes and crashes, indicating weak product-experience reputation.