PRODUCT RESEARCH
QuickTV
This research note is kept separate from the app profile so the main page stays focused on ranking data.
One-line positioning
QuickTV is a subscription-led vertical micro-drama app operated by Mohalla Tech Private Limited (parent of ShareChat and Moj) and targeted at the Indian market, offering local-language dramas in Hindi, Tamil, and Telugu alongside dubbed Chinese short dramas, distributed through the group's hundreds of millions of users, making it one of India's leading micro-drama apps by downloads and subscribers.
Product & company
Mohalla Tech Private Limited (incorporated in Bengaluru, India; parent of the ShareChat social app and Moj short-video app), founded in 2015 by Ankush Sachdeva, Bhanu Pratap Singh, and Farid Ahsan; no mainland China parent is identified in public records, and QuickTV is its self-developed micro-drama product.
Business model & format
Subscription-led monetization (free trial plus per-episode unlock and membership subscriptions), with in-app purchases ranging roughly from $0.49 to $169.99; some store metadata flags ads, but the standalone app is built on subscriptions and in-app purchases, while ad-supported free micro-dramas are distributed mainly within the ShareChat and Moj ecosystems.
Growth & market
Launched in 2025 and focused on India, QuickTV surpassed 15 million downloads and about 3 million subscribers per the operator's October 2025 disclosure, leveraging the group's over 200 million monetizable users across ShareChat and Moj for organic distribution; user acquisition relies mainly on Meta channels (Messenger, Instagram) with about 88% Hindi creatives and about 94% India-targeted spend; Mohalla Tech directs over 70% of new investment into micro-dramas and is preparing an IPO.
Risks & watchpoints
Heavy reliance on the single Indian market; concentration in the subscription model with limited ad contribution in the standalone app; rising share of dubbed Chinese dramas and AI-generated content raising copyright and quality-consistency concerns; intensifying competition from China-export apps such as ReelShort and from YouTube/Meta moving into short serials; and the parent's IPO preparations, which may change the store-listed entity name from Private to Limited.