PRODUCT RESEARCH
Rigi TV
This research note is kept separate from the app profile so the main page stays focused on ranking data.
One-line positioning
Rigi TV is the free Hindi vertical micro-drama platform operated by the Indian company Rigi (legal entity Azalp Technologies Private Limited), targeting India and South Asia. It acquires users through free viewing, in-app advertising and watch-to-earn rewards, and is one of the fastest-growing short-drama apps in South Asia in 2025–2026.
Product & company
The privacy policy and store listings directly confirm that Rigi TV is operated by the Indian company Azalp Technologies Private Limited, which does business as Rigi and is headquartered in Bengaluru. The Google Play developer name is Rigi, consistent with the rigi.club domain and support@rigi.club email. No mainland-China parent or equity link is visible in public sources; we list it as an Indian domestic short-drama product rather than a China-export app.
Business model & format
Rigi TV monetizes mainly through free content, in-app advertising (AVOD) and a watch-to-earn rewards program. The store lists it as free to download, ad-supported and subscription-free. In-app purchases and subscriptions exist but are negligible (third-party estimates put monthly revenue under US$5,000). The reward mechanism lowers the download barrier and boosts opens, serving as a growth hook rather than a content moat, which differs fundamentally from typical pay-to-unlock short dramas.
Growth & market
Rigi TV launched on Google Play in March 2025 and has roughly 26 million cumulative downloads (AppBrain), with its co-founder citing over 15 million users. India is the dominant market (about 60% of downloads), alongside Pakistan, Bangladesh, Saudi Arabia and Indonesia. User acquisition relies heavily on paid media; third-party breakdowns show spending concentrated on Moloco (~95%) and Meta, with about 81.6% of downloads from paid placements and very little organic traffic. It ranked #6 by India entertainment-category downloads in April 2026.
Risks & watchpoints
This entry is filed under 'paid' per the task, yet public evidence shows its dominant model is free plus advertising plus watch-to-earn, with paid IAP nearly negligible; the category and the public monetization evidence do not fully match, and we will keep tracking their alignment. The operator Azalp Technologies Private Limited is confirmed by primary sources with solid evidence, but it is an Indian domestic product with no mainland-China parent, so it should be clearly labelled to avoid confusion with China-export short dramas. Also worth watching: watch-to-earn attracts low-quality users, content is non-exclusive with little moat, and extreme single-channel buying creates ROI pressure.