PRODUCT RESEARCH
SecretReel
This research note is kept separate from the app profile so the main page stays focused on ranking data.
One-line positioning
SecretReel is a free short-drama app from Vietnamese publisher Exorium (developer account ExoApp), launched on Google Play in June 2026, offering vertical short dramas across romance, mystery, family, comedy and fantasy. It monetizes purely through advertising (no in-app purchases) and reached roughly 680K downloads with a rating around 4.46 within two months.
Product & company
The store developer is shown as 'ExoApp'; its official site exorium.io describes a Vietnam-based app publishing company that helps Vietnamese developers release apps to international markets, with job postings in Ho Chi Minh City and Hanoi. Privacy policies of apps under the same account (hosted on Google Sites under the zen-s.com domain) and the contact email (exorium2023@gmail.com) all point to Exorium. Third-party data shows the account active since 2025 with over ten apps and roughly ten million cumulative installs. No public registration record for the legal entity behind Exorium has been found; the operating identity is clear while the legal entity remains to be verified.
Business model & format
Free with IAA: no in-app purchases, monetization is 100% advertising (third-party estimates: 0% IAP / 100% ads, monthly revenue around USD 10K and about 180K MAU). The app integrates about eight ad networks including ironSource, AppLovin, Google and VK, with Unity and AdMob mediation, plus Firebase analytics, Adjust attribution and Volcengine tools.
Growth & market
Launched on June 10, 2026 and growing fast: third-party estimates put installs at about 71K two weeks after launch, about 360K by mid-July 2026, about 624K by August 18 and about 680K by August 21; recent 30-day installs are about 310K and weekly installs about 110K, showing steady growth. Rating is around 4.46-4.58 (about 3,700 ratings). No country-specific rankings or industry media coverage were found.
Risks & watchpoints
The app is less than three months old and its growth momentum and retention are unproven; the operator is Vietnamese small publisher ExoApp/Exorium whose legal entity is not visible in public records; pure ad monetization means low revenue per user, dependence on paid acquisition and payback pressure; content appears to be aggregated/translated short dramas, raising copyright-compliance concerns; no iOS version; third-party install estimates vary widely and need continued monitoring.