PRODUCT RESEARCH
Velvet Drama
This research note is kept separate from the app profile so the main page stays focused on ranking data.
One-line positioning
Velvet Drama is a free vertical short-drama app operated by Tranquil Mind Technology, a Hanoi-based studio, featuring romance, mafia, billionaire and werewolf titles. It combines ad-supported free episodes with optional weekly/monthly subscriptions and a lifetime purchase, supports 20+ interface languages, and is operated by Tranquil Mind Technology JSC (Hanoi, Vietnam) per its privacy policy. The app is still in early operation and no iOS version has been found.
Product & company
Google Play lists the app under the individual developer name Minh Tam Nguyen; the in-app privacy policy states the operator as Tranquil Mind Technology JSC (Hanoi, Vietnam, at No. 3, Alley 98, Vu Trong Phung Street, Thanh Xuan Ward), with the support email and policy domain both under tranquilmind.co. The official site describes Tranquil Mind Technology as a Hanoi-based mobile app studio operating 24+ apps across several release labels, with Velvet Drama being its entertainment vertical product.
Business model & format
Free with IAA plus optional subscription: free episodes are supported by ads (including rewarded videos to unlock episodes), premium episodes are unlocked via weekly/monthly subscriptions that also remove ads, and a one-time lifetime purchase is offered. Ads and attribution run through AdMob, Meta Audience Network, AppLovin, Mintegral, Pangle and Adjust, with subscriptions handled by Google Play Billing; the app has no account system and keeps watch history locally.
Growth & market
Newly listed in 2026, with no download or ranking data yet captured by third-party platforms, indicating an early-stage product. The official YouTube channel (@VelvetDrama) continuously posts Chinese dramas with English subtitles for content distribution, with single hits reaching hundreds of thousands of views. At the studio level, Tranquil Mind uses AdMob + Meta + AppsFlyer pipelines and multilingual ASO and describes a roughly 300% QoQ growth pattern; Velvet Drama is expected to follow its standard acquisition and multi-language global rollout (20+ interface languages).
Risks & watchpoints
The Vietnamese business registration number has not been separately verified (the entity is confirmed by the consistency of the privacy policy, official site and support email); no iOS version has been found; third-party download and scale data are lacking; the licensing chain for translated content needs ongoing monitoring; and the Google Play account is an individual name operated under a studio release label, so entity changes should be watched.