PRODUCT RESEARCH
MoreShort
This research note is kept separate from the app profile so the main page stays focused on ranking data.
One-line positioning
MoreShort is an AI-generated vertical micro-drama and novel platform under Haiyi Interactive (operator of the SeaArt AI creation community), run overseas through the team's Singapore entity. It monetizes mainly via virtual-coin unlocks and subscriptions, serving markets such as North America, Japan, Brazil and Russia with roughly one-minute AI short episodes.
Product & company
Chengdu Haiyi Interactive Entertainment Technology Co., Ltd. (Haiyi Interactive), operator of the SeaArt AI platform; MoreShort is operated overseas via SUNRISEAI PTE. LTD. (Singapore)
Business model & format
Primarily paid in-app purchases: virtual coins for per-episode or bundle unlocks, plus weekly and monthly subscriptions (about USD 9.99-14.99 weekly, USD 24.99-29.99 monthly). A rewarded-ad path lets users earn coins for free viewing, so the app also contains ads. Classified as a paid product, with advertising as a secondary free-trial and acquisition tool.
Growth & market
Launched on iOS in July 2024 and on Google Play in August 2024. Google Play shows 2.3M+ cumulative downloads with a 4.1 rating; iOS adds roughly 50K downloads per month across 112 countries and regions. Third-party estimates put iOS net revenue near USD 200K per month (about USD 2.4M annualized), with top markets the United States, Russia and the Philippines. Haiyi Interactive reports over 90% of its users are overseas, with strength in Japan, the United States, Brazil and Russia. User acquisition relies on paid campaigns across Meta, TikTok and Google, though public sources do not break down MoreShort's specific spend.
Risks & watchpoints
Entity relationship: the direct equity link between the overseas operating entity (SUNRISEAI PTE. LTD., Singapore) and the mainland parent (Chengdu Haiyi Interactive Entertainment) is not yet directly visible in public registry records, so the relationship is marked as a Haiyi Interactive-related overseas short-drama product and remains subject to further verification. Content and reputation: many users report AI-generated episodes, stiff voice dubbing, incomplete updates and high subscription prices, posing retention and reputation risks. Regional and compliance: with the vast majority of users overseas, content-review and app-store policy changes across markets need close monitoring.