PRODUCT RESEARCH
My Muse
This research note is kept separate from the app profile so the main page stays focused on ranking data.
One-line positioning
My Muse is an AI-generated vertical micro-drama platform operated under the Ukrainian entertainment company Holywater and listed under the Cyprus entity Zereli Limited, delivering fully synthetic video series through a book-to-AI-drama IP pipeline and monetizing via subscriptions and virtual coins. It is one of the leading non-Chinese AI short-drama apps in overseas markets.
Product & company
Store and privacy-page records identify Zereli Limited (Cyprus, Nicosia) as the overseas listing entity for My Muse, and both the App Store and Google Play list it as the developer. Multiple public reports (Forbes, Kyiv Post and others) and the Holywater website describe My Muse as a product of Holywater, a Ukrainian AI company, while direct equity linkage between Zereli Limited and Holywater is not yet visible in public registry records. We therefore mark the relationship as related but still subject to further verification.
Business model & format
My Muse monetizes through paid means: free previews plus virtual-coin in-app purchases for per-episode or coin-pack unlocks (roughly USD 4.99 to 449.99) and auto-renewing Unlimited Access subscriptions (roughly USD 9.99 to 199.99). The App Store listing also notes in-app advertising, while third-party monitoring shows ad-network SDKs on iOS and an IAP-led structure on Android. AI-driven production cuts costs sharply (about 90% claimed), supporting a subscription- and IAP-led model.
Growth & market
The Holywater ecosystem behind My Muse (My Drama plus My Muse) has disclosed over 85 million cumulative users. The group closed a USD 22 million round in January 2026 (led by Horizon Capital, with Endeavor Catalyst and Wheelhouse participating) and received an earlier investment from Fox Entertainment alongside a deal to co-produce over 200 original vertical series. Third-party estimates put My Muse's iOS MAU at about 190K and Android cumulative installs at about 480K, with monthly revenue at roughly USD 10K+ on each platform; it ranked around 19th in narku's global paid short-drama tracker, relying on Meta/TikTok paid acquisition and in-group cross-promotion.
Risks & watchpoints
My Muse is suitable for public listing, but the page should note that the equity link between the listing entity Zereli Limited (Cyprus) and the operating brand Holywater (Ukraine) is not yet directly shown in public registries, and we keep a pending-verification note. Other watch points include copyright and likeness-compliance risks of fully AI-generated content, English-only content, heavy reliance on third-party AI toolchains, and industry debate over AI-drama quality and long-term retention.