Myrelle

Market signal

Myrelle carries the most notable dual-entity split in this batch and the second-lowest rating of the 25. The iOS seller is Tianjin Chuyi Network Technology Co., Ltd., while the same-named Google Play app (com.myrelle.moiesucs.app) is published by BaihuiJiade, whose panel names 陕西百慧嘉德网络科技有限公司 at Room 102-15, Block A, Electronic Information Industrial Park, 16 Wenhui East Road, Weicheng District, Xianyang, Shaanxi, with a personal mailbox carolinebcribs@gmail.com. The two stores differ in legal entity, province, address and email type, and no equity linkage is verifiable. On sentiment: 1.58 stars from 26 ratings on US iOS against 1.29 to 1.3 on Google Play from about 98 ratings, a weighted combined score near 1.35 — above only ZipTale (1.17) here. Scale is 100K+ installs on Google Play. Most notable is pricing: the Chinese Google Play listing discloses $19.99 weekly, $49.99 monthly, $79.99 quarterly and $199.99 annually, and states explicitly that no free trial is offered and that a subscription is required for all features.

Product & content format

On content format, Myrelle is a standard vertical short-drama platform whose copy specifies 1 to 3 minute episodes with cliffhanger endings and a full season in under an hour, across romance, CEO drama and revenge — a generic dubbed-product structure. It claims AI-powered personalised recommendations and daily updates. Monetisation is disclosed most completely of any product in this batch on the Chinese Google Play listing: four subscription tiers at $19.99 weekly, $49.99 monthly, $79.99 quarterly ($26.66 per month) and $199.99 annually ($16.66 per month), with no free trial offered and an explicit statement that a subscription is required for all features, non-subscribers being limited to basic functions — a paywall-first design rather than the category's usual free-episode funnel. A coin pack is the other paid entry, with third-party reviews recording in-app purchases ranging from $0.49 to $219.99. Two document inconsistencies deserve flagging: the iOS description points both its privacy policy and membership agreement at quickeltv.com, a domain unrelated to the Myrelle name, indicating reuse from another product; and the App Store description lists only a single Weekly VIP tier at $19.99 while Google Play discloses four tiers. The iTunes Lookup API measures a 17+ content rating against Rated for Everyone on Google Play.

Key figures

Company background

Myrelle carries a dual-entity split that must be stated plainly. The iOS seller is Tianjin Chuyi Network Technology Co., Ltd., whose description lists quickeltv.com as its site. On Google Play the app in the same package family (com.myrelle.moiesucs.app) is published by BaihuiJiade, whose panel names 陕西百慧嘉德网络科技有限公司 at Room 102-15, Block A, Electronic Information Industrial Park, 16 Wenhui East Road, Weicheng District, Xianyang, Shaanxi, with a personal mailbox carolinebcribs@gmail.com and phone +1 702-824-5436. The two stores differ in legal entity, province, address, email type and phone format — one corporate domain system, one US-number personal mobile — and no equity linkage is verifiable. Two documentation issues deserve flagging: quickeltv.com bears no relation to the Myrelle name and hosts both the privacy policy and membership agreement, indicating reuse from another product; and the disclosed purchase structures differ across stores. The batch file's mainland entity is confirmed on the iOS side, but its role in the group has no public evidence, while the Shaanxi entity appears for the first time this round. Neither company's registry details were obtained, and the Xianyang address sits in an industrial park, a common registration location that is not by itself an identifier.

Competitor scan

• MoboReelsDirect competitor

  CHANGDU (HK) TECHNOLOGY LIMITED

  The clearest control group: also a mid-sized Chinese short-drama export below the million-install tier on its current build, with the same generic dubbed genre set of romance, mafia, revenge, CEO and werewolf. The difference is that monetisation design and reputation run in opposite directions — MoboReels uses an ad-supported hybrid model at 4.2 stars, while Myrelle uses a paywall-first subscription model at 1.3 stars. That contrast suggests that with the same content and scale, paywall placement and the presence of a free tier matter more to sentiment than content does.

• CinerraDirect competitor

  Hong Kong Moxian Cultural and Creative Network Technology (third-party rankings mark the mainland entity undisclosed)

  A same-batch, same-model comparison of a paywall-first product. Cinerra also centres on subscription and lists a continuous monthly plan at $49.99 in its App Store description, identical to Myrelle's monthly price. Both were active in the short-drama overseas ranking in the same period, with Myrelle at rank 67 and a composite score of 1.10 on 8 October while Cinerra rose 27 places to become the largest gainer on 13 October. Same pricing, divergent trajectory — indicating that buying cadence and free-tier design, not price, are the dividing line.

• VyntageDirect competitor

  Anhui Qinjiu Film and Television Media Co., Ltd. (third-party rankings attribute it to the Qinjiu group)

  Also a 2026 launch with premium pricing. Vyntage launched 21 April 2026 using free preview plus virtual-coin unlocks plus subscription, maintained roughly 400 creatives per day of buying, and reached No. 34 on Brazil's Entertainment grossing chart and No. 36 in Australia in July 2026. By contrast Myrelle offers no free tier at all and holds entirely one-star ratings, showing how directly the presence of a free tier affects products launched in the same cohort.

User acquisition

Myrelle has disclosed no user-acquisition data: no channel-level spend, creative volume, ROI or creative library. Three indirect signals point the same way — limited buying and weak efficiency. First, AppInsider records about 10,000 cumulative iPhone installs and 100K+ on Google Play, with paid-chart positions in only 2 countries on iOS and 1 on Google Play, indicating very narrow buying coverage. Second, ShortDramaData's public ranking shows its global rank moving between 46 and 67 from 25 September to 8 October 2026 with the composite score sliding from 2.8 to 1.10 and market coverage falling from 9 to 4-5, indicating contracting breadth and intensity. Third, AppInsider's download-source split (38% organic search, 47% organic browsing, 15% paid ads) broadly matches its 100K+ Google Play install scale, a moderate-to-low intensity. That split uses the same default set as many products in this batch and is a platform template rather than a measurement. Combined assessment: low buying intensity, narrow coverage and weak conversion in existing markets — premium subscription pricing has not bought corresponding chart depth.

KOL & social

No official social account matrix or KOL partnership has been disclosed for Myrelle. The Google Play developer panel lists only a personal mailbox, an address and a phone number, with no Facebook, Instagram, YouTube or TikTok entry points. The App Store seller page points to quickeltv.com, whose actual content bears no relation to the Myrelle name, so it cannot be assessed as a social marketing property. Myrelle's presence in third-party content ecosystems is minimal — AppBrain, Chrome Stats, Appcrazy and appcracy all provide only automatically generated reviews derived from store metadata, with no human in-depth review or influencer case analysis, and even those auto-generated pieces return cautious-to-negative advice given the very low rating. That indicates a lack of shareable word-of-mouth content. Combined assessment: promotion relies on performance advertising; this section records no public signal for KOL or social activity.

Hypothesis test

Hypothesis: Myrelle's second-lowest rating is directly tied to the combination of no free tier at all and opaque coin pricing, rather than content quality or technical problems — and ratings would recover materially if rewarded-ad unlocks were added. Supporting evidence. First, the Google Play histogram shows all 27 ratings at one star with none at two stars or above; that degree of uniformity is not the shape a content problem produces, since weak content yields dispersed scores while a paywall yields consistent payment resistance. Second, complaints are concentrated and homogeneous, with multiple reviews pointing out that many short-drama apps let you watch ads instead and this one does not, that there is no way to earn rewards and only cash purchases — indicating dissatisfaction aimed at mechanics rather than content. Third, users supply their own fix conditions: they would return immediately if they could watch ads to unlock, and ask directly for the ad option. That is the most direct evidence of a missing free tier. Fourth, positive content feedback coexists, with one user stating the story was very good with no glitches and great video quality. Counter-evidence: if simply adding a free tier solved it, the specific coin-pricing complaints would be hard to explain. Users calculate that $9.99 for 1,000 coins covers only four clips with per-clip cost rising from 83 to 350 to 217, indicating the issue is not only the absence of a free layer but the transparency of per-episode pricing. And the iOS rating of 1.58 from 26 ratings is a sample too small to support a strong conclusion. Falsification test: if a later version adds rewarded-ad unlocks and ratings recover above 3.0, the hypothesis holds. If ratings stay near 1.5 after a free tier is added, the cause is coin pricing and renewal design rather than the missing free tier. Combined verdict: partially confirmed.

Recent coverage

• Myrelle in-app purchase items and subscription terms (Chinese Google Play listing)Chinese Google Play listing (com.myrelle.moiesucs.app, fetched 14 Oct 2026) · Updated 6 Aug 2026, fetched 14 Oct 2026 · Verified

  The page fully discloses its subscription structure: weekly $19.99, monthly $49.99, quarterly $79.99 (averaging $26.66 per month) and annual $199.99 (averaging $16.66 per month); billing cycles weekly, monthly, quarterly and annually; subscriptions take effect immediately and auto-renew at the end of each period; explicitly no free trial is currently offered; cancellation requires acting at least 24 hours before the current period ends through Google Play account management, with charges still applying if cancelled within 24 hours of expiry; the refund policy requires contacting support with an order number and reason; usage limits state that a subscription is a requirement for all features, with non-subscribers limited to basic functions; payment is deducted from the Google account and pricing varies by payment method; contact is carolinebcribs@gmail.com. This is among the most completely disclosed subscription terms in the batch.

• Myrelle verbatim user reviews (collected by AppBrain)AppBrain review collection and rating histogram for com.myrelle.moiesucs.app · 2026-07 to 2026-08 · Verified

  AppBrain's collected Google Play reviews include: Tammy Brown (21 Jul 2026, 1 star) calling it the worst app out there, with no way to collect coins and an apparent attempt to scam people into paying outrageous amounts to watch. Kendra Stines (31 Jul 2026, 1 star) itemising the pricing, noting coins cannot simply be bought to watch a short clip without a full subscription, that a tier is $9.99 but becomes $99.99 on weekly renewal, and that for $9.99 and 1,000 coins the first clip cost 83 coins, the next two 350 each and the fourth 217 — four clips for $9.99, with no ads available for free viewing. Nick Noodle (30 Jul 2026, 1 star) praising the story itself as very good with no glitches and great video quality, but stating that after the free episodes payment is required for more coins while none of their many similar apps charge, and that watching ads earns coins or unlocks the next chapter directly. Petar L. Mihaylov (29 Jul 2026, 1 star) noting the first episode costs 89 credits and the next 409, so even a 4,000-credit pack buys only two more episodes beyond the ad, while other apps offer a week of unlimited access for far less. The histogram records zero at five through two stars and 27 one-star ratings.

• Myrelle ranking history, 25 September to 8 October 2026ShortDramaData public ranking · 2026-09-25 to 2026-10-08 · Estimated

  The record shows its global rank moving between 46 and 67 over fifteen days: rank 51 on 25 September (score 2.00, 6 markets), 48 on 26 September (2.80, 9), 58 on 27 September (1.70, 7), 59 on 28 September (1.50, 7), 56 on 29 September (1.90, 7), 63 on 30 September (1.40, 5), 62 on 1 October (1.30, 7), 59 on 2 October (1.40, 5), 57 on 3 October (1.80, 7), 64 on 4 October (1.10, 5), 66 on 5 October (1.10, 6), 67 on 6 October (1.00, 4), 64 on 7 October (1.20, 4) and 67 on 8 October (1.10, 5, down 3). Rank and composite score both trend downward.

• Myrelle developer panel and entity detailsGoogle Play About the developer section (page HTML fetched directly) · Fetched 14 Oct 2026 · Verified

  The developer panel shows the developer name as BaihuiJiade, the entity as 陕西百慧嘉德网络科技有限公司, contact email carolinebcribs@gmail.com, address Room 102-15 Block A, Electronic Information Industrial Park, 16 Wenhui East Road, Weicheng District, Xianyang, Shaanxi, China, postcode 712000, phone +1 702-824-5436. This entity differs from the iOS seller Tianjin Chuyi Network Technology in name, province, address and contact details, and no equity linkage between the two is verifiable in public sources. The page also shows an Everyone rating, 100K+ downloads and an update on 6 August 2026.

User feedback

• App Store 1.58 stars from 26 ratings (US storefront, iTunes Lookup API, 14 Oct 2026) (26)
• Google Play 1.29 to 1.3 stars (about 32 to 98 ratings depending on crawl date) (about 98 (AppInsider) / 32 (AppBrain))

Common complaints

• No free way to earn coins at all. Tammy Brown (21 Jul 2026) states there is no way to collect coins and it appears designed to scam people into paying.
• Watching ads for free clips is not allowed. Kendra Stines (31 Jul 2026) points out coins cannot simply be bought to watch a short clip without taking a full subscription, and that ad-based free viewing is unavailable.
• Coin consumption is opaque and rises per episode: the same reviewer itemises that $9.99 for 1,000 coins covers four clips, with per-clip cost moving from 83 to 350 to 217 coins. Petar L. Mihaylov (29 Jul 2026) similarly notes a first episode at 89 credits and the next at 409, so even a 4,000-credit pack buys only two more episodes beyond the ad.
• Subscription renewal price jumps: Kendra Stines reports a $9.99 tier becoming $99.99 on weekly renewal, a high-risk auto-renewal design.
• Extreme rating distribution: all 27 Google Play ratings are one star with none at two stars or above, indicating near-uniform rather than polarised dissatisfaction.

What users praise

• Content and playback are recognised. Nick Noodle (30 Jul 2026) explicitly states the story was very good with no glitches and great video quality — one of the few positive content remarks found among the low-rated products here.
• The format meets expectations: third-party assessments such as Appcrazy find its short-drama positioning clear and its fit with short free-time viewing slots accurate, so the format itself appeals to its target audience.

Industry read

Myrelle sits in the paywall-first segment that has become the most expensive and least forgiving path in 2026. DataEye's January 2026 data shows 905 overseas advertising microdrama apps, down 18% month over month, with the ad-supported cohort falling from 515 to 405 (21%) while the in-app-purchase cohort slipped only from 78 to 72 (8%). On survival alone pure paid products look more resilient. But the IAP cohort at just 72 titles is the smallest of the three pools, meaning the segment's total capacity is itself narrow. Alongside this, the free camp's scale has hardened: Owl & Co. data shows free short-drama apps rising from about 15% to about 83% of user time over five quarters, while MPA sizes the 2026 ex-China market at about $3.6 billion still concentrated in ReelShort (about 29%) and DramaBox (about 21%). Paid products carry conversion while free products absorb time, and products in the middle ground — premium pricing with no free tier — are most likely to fall between both. Myrelle is a textbook case.